Trivandrum (Kerala) [India], March 13 (ANI/NewsVoir): Legrand India, a global leader in electrical and digital building infrastructure, launched its 18th state-of-the-art experience centre Innoval, housing the entire range of Legrand's products in Trivandrum today, including a newly launched connected offering. Innoval will host its India group company products - Legrand. Globally, Innoval's are present in France, Greece, Chile, Brazil, Colombia, and Dubai. Innoval made its pioneering record in the Asia Pacific region with its launch in Mumbai, India, followed by its successful launches in Ahmedabad, Lucknow, Dehradun, Coimbatore, Kochi, Chennai, Chandigarh, Surat, Lucknow, Vizag, Pune, Jaipur, Delhi, Goa and its first voice-controlled experiential centre in Bangalore. The brand is now poised to mystify the Trivandrum market with its compact version of Innoval, launch today.
Innoval is Legrand's global brand of product showcases. The name Innoval reflects Legrand's brand value of developing a range of innovative products (Valley of Innovation). The narrative Innoval is based on the concept of 'Source to End Usage', where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid. Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely - User Interface, Energy Distribution, Digital infrastructure, and Cable Management.
The design approach is based on the concept of Designeering. It has all the technicalities of engineering but is put forth in an intuitive and easy-to-understand communication system. With interactive product displays, a fully automated experience, educational infographics, and clean minimal visual language, Innoval has been designed to provide visitors with a first-hand experience to help them make an informed choice.
Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry-wide for its innovation, value adds to solutions, and helping these professionals adapt to a constantly changing business. The purpose of Innoval, the Legrand Group's training provider for the residential and commercial markets, aims to support all these partners (investors, system integrators, architects, panel builders, end customers etc.) by helping them acquire new skills to understand the market better. The market is fast-growing, and customers have multiple needs and expectations. With the new generation becoming decision-makers, the demand for products with innovation and technology has increased.
Tony Berland, CEO & Managing Director, Group Legrand India, said, "The range of Legrand's offer has expanded over the last few years in India. It has built product solutions for various industries and their users (investors, system integrators, architects, panel builders, end customers, etc.) To adapt to new-age customers and to bolster its integrity with regard to the current offers and expertise, Legrand has updated its approach." He further added, "Today, with the launch in Trivandrum, we intend to reach out to our customers and business partners in the city. This is a delightful way to establish dialogues with these new-age modern customers and showcase the latest offers. Innoval allows Legrand to be more than just a supplier, to act as a genuine partner, creating close ties with the electrical and digital trade."
Samir Kakkar, Sales Director, Group Legrand India, said, "Legrand has a substantial offering of electrical and digital infrastructure products across several business verticals; many of which are highly technical. The idea behind Innoval is to break this down for the consumers by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. Trivandrum is a great potential market for Innoval Brand. With the launch of the eighteen different Innoval in India, we have successfully taken a step towards the B2B experience zone for the customer (in the highly technical segment). The same could have been not possible due to the innovative and creative thought process of the world and country leading electrical giant - Legrand."
A global specialist in the electrical & digital building infrastructure, with a global turn over Euro 6.99 billion in year 2021 group based in Limoges, France. The group has manufacturing facilities in 90 countries and its products are sold in over 180 countries. Globally, Legrand is a leader in wiring devices and cable management with a global market share of over 20% and 11.6% respectively. Legrand also enjoys leadership positions in at least one of its major business areas in a (several) number of countries including France, Italy, Russia, Brazil, Mexico, China, and of course India.
Legrand India offers a wide range of products in the categories of Energy distribution, Wiring devices, Home Automation, Structured Cabling, Lighting Management Solutions, Cable Management, and Industrial application products. It is an undisputed leader in MCBs, RCDs and DBs and a strong No. 2 in wiring devices Apart from this, the company also holds a leading position in Home Automation, MCCBs and Cable management systems.
The company's geographical reach, across market segments, caters to new requirements of customers with smart solutions that make Legrand a multipolar group. And this multipolar nature, and the global philosophy of Listen, Design, Make and Support has enabled it to provide innovative and smart solutions. Legrand's products are amongst the top in the market and have undisputable brand equity.
Legrand products and services comply with the three criteria of simplicity - simplicity of use, simplicity of installation and simplicity of distribution - which enables the company to quickly penetrate new markets. With an employee base of over 5500 in India, the company is fast emerging as a leader in its core business by extending products and services that suit every segment in the local market.
Headquartered in Mumbai, Legrand operates across India over 27 offices, an extensive network of over 870 distribution partners and 19000 retail outlets with seven state-of-the-art manufacturing units, seventeen training centres and 3 R&D centers. Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.
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